Health care companies want access to real-time player data, but they are hindered by strong privacy laws. At this point in their growth trajectory, the industry is still focused on creating a decentralized marketplace for players that provides transparency and reliability of your gaming experience.
The “data collection in video games” is a process that has expanded outside of the gaming industry. The process includes data being collected from multiple sources such as online, social media, and mobile apps.
User data is often mentioned in the EULA – or the wall of text that we all rush over in order to get to play the MMORPG or multiplayer game we just purchased. But what is the purpose of such information? It’s being used for a variety of purposes, from targeted advertising to machine learning and AI creation, according to a recent Wired article. It’s not just for analytics purposes related to the game you’re playing; it’s being applied to a variety of different means, from targeted advertising to machine learning and AI creation.
The article cites a number of research papers and journalist pieces on gaming data collecting and discusses how the technique has evolved in different ways. Large firms like Activision, EA, and Epic Games, for example, employ these technologies, but smaller studios may also buy software that helps them study user behavior and enhance retention.
User data collecting and analysis has progressed to the point that it has influenced the development of other technologies outside of the gaming industry. As a result, “gamifying” incentives for Uber drivers or the use of a health app, harvesting how players interact with ads to get the “right” ones in front of the “right” people, or assisting in the creation of games for Amazon warehouse employees to gather more data and maintain “Amazon pace” are all possible.
Gamers’ inputs and data have also been used in machine learning, with efforts such as DARPA, Lockheed Martin, and Northrop Grumman incorporating Alphabet’s AlphaStar AI and OpenAI’s OpenAI Five, which learned and defeated real-world players in MOBA and strategy games, into machine learning for use in military strategy applications and physical robotics.
Wired thanks Styopa for the tip and the existential dread.
The “present a design of a gaming company data” is an article that discusses the expanding use of player data outside the context of gaming. It presents the idea that companies are using player data to better understand their customers and potentially make money off them.
Frequently Asked Questions
Do video games collect your data?
A: Depending on the game, yes. Some require you to log in with your Facebook account and some do not.
How much data do games collect?
A: Services like Xbox Game Pass will collect data from you and use it to continue improving your experience.
What is video game data?
A: Video game data is information that tracks and stores interactions in a video game. This includes how much time players spend on sections of the map or what weapons they use most often during battles.
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